Waters Wrap: Market data spend and nice-to-have vs. need-to-have decisions
Cost is not the top factor driving the decision to switch data providers. Anthony looks at what’s behind the evolution of spending priorities.
There’s a phrase we use internally at WatersTechnology: “Nice to have or need to have?”
The premise is pretty straightforward: Would a given story be nice to have or is it something a subscriber needs to have? Some articles fall into the former category, but we hope the majority of what we publish qualifies as the latter.
Need-to-have is recession-proof. If you keep improving the product, you can grow your business with more users and even introduce incremental price increases without losing
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